"Puma SE, branded as Puma, is a German multinational company that designs and also manufactures sports and laid-back shoes, garments and also devices, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the 3rd largest sports apparel maker on the planet. The business was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his bro Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The connection in between the two siblings worn away up until both accepted split in 1948, forming two separate entities, Adidas and Puma. Both business are currently based in Herzogenaurach, Germany.

Puma has been a public company given that 1986, detailed on the Frankfurt Stock Exchange. French luxury group Kering (formerly referred to as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's biggest shareholder Artemis SA possesses 29% of the share resources. [5] Considering that 1 July 2013, the company has been led by former football expert Bjørn Gulden (Chief Executive Officer).

As of 2017, Puma SE uses more than 13,000 individuals around the world and distributes its items in more than 120 nations.

Following the split from his bro, Rudolf initially signed up the recently developed company as Ruda (originated from Rudolf Dassler, as Adidas was based upon Adi Dassler), but later on transformed the name to Puma. Puma's earliest logo contained a square as well as monster jumping via a D, which was registered, together with the firm's name, in 1948. Puma's shoe and also clothing layouts feature the Puma logo as well as the distinctive "" Formstrip"" which was introduced in 1958."