"Nike, Inc. is an American multinational firm that is engaged in the layout, growth, production, as well as around the world advertising and also sales of shoes, garments, equipment, devices, as well as services. The firm is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes as well as clothing [4] as well as a significant producer of sports equipment, with profits in excess of US$ 24.1 billion in its 2012 (finishing May 31, 2012). As of 2012, it utilized greater than 44,000 individuals worldwide. In 2014 the brand name alone was valued at $19 billion, making it the most valuable brand name among sports services. Since 2017, the Nike brand is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 checklist of the largest USA companies by complete earnings.

The firm was founded on January 25, 1964, as Blue Ribbon Sports, by Costs Bowerman and also Phil Knight, and also officially became Nike, Inc. on May 30, 1971. The firm takes its name from Nike, the Greek siren of victory. Nike markets its items under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Flying Force 1, Nike Dunk, Air Max, Foamposite, Nike Skate Boarding, Nike CR7, and also subsidiaries consisting of Brand name Jordan, and Reverse. Nike likewise possessed Bauer Hockey (later on renamed Nike Bauer) from 1995 to 2008, and previously had Cole Haan Umbro, and Hurley International. In addition to making sportswear as well as tools, the company operates stores under the Niketown name. Nike sponsors lots of top-level athletes as well as sports groups all over the world, with the highly acknowledged trademarks of "" Simply Do It"" and the Swoosh logo. "