"New Balance Sports, Inc. (NB), best called merely Brand-new Balance, is one of the world's significant sports shoes as well as garments suppliers. Based in Boston, Massachusetts, the multinational firm was founded in 1906 as the New Equilibrium Arc Assistance Company.
New Equilibrium was founded in 1906 by English born William J. Riley. In the beginning, New Balance major emphasis was orthopedic products and specializing in arc supports. In 1934 William Riley accompanied Arthur Hall, who marketed supports to people that had tasks on their feet throughout the day, for example law enforcement agent."