"Rolex SA is a Swiss deluxe watch manufacturer based in Geneva, Switzerland Initially founded as Wilsdorf and Davis by Hans Wilsdorf and also Alfred Davis in London, England in 1905, the firm signed up Rolex as the trademark name of its watches in 1908 as well as came to be Rolex Watch Co. Ltd. in 1915. After World war, the firm moved its base of operations to Geneva, Switzerland to avoid hefty tax in post-war Britain, and also in 1920 Hans Wilsdorf signed up Montres Rolex SA in Geneva as the brand-new company name which at some point came to be Rolex SA in later years. Since 1960, the firm has actually been owned by the Hans Wilsdorf Foundation, an exclusive family members depend on.

Rolex SA and also its subsidiary Montres Tudor SA design, manufacture, distribute as well as service watches sold under the Rolex and also Tudor brands. In 2018, Forbes ranked Rolex as the globe's 71st most beneficial brand. Since June 2019, amongst the world's leading ten most costly watches ever before cost public auctions, three are Rolex watches. Particularly, Paul Newman's Rolex Daytona currently holds the title of the second most costly watch and also the third most expensive watch ever before sold at public auction, fetching 17.75 million United States bucks in New York on October 26, 2017. Rolex is the biggest supplier of Swiss made qualified chronometers. In 2005, over half the annual production of watches accredited by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the document for the most certified chronometer movements in the classification of watches."